April Gertler
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photography
still
if only


collage
38
It's happening now.
16 days in san francisco
the weather report
they are what they seem.


collaborations
me2u
g2g
gertler/maver/reiser



38 Project

This project started on my 38th birthday as a reponse to the outrageous art market prices.

I created a work and sold it every week on a blog for 38 euros or dollars (depending on the location of the buyer). The posts happened regularly every Thursday between at 5pm local Berlin time, and the first person to email me got the work.
The two integral parts of the project boiled down to my attempting to circumvent the gallerist/dealer and simply wanting to make the work accessible to as many people as possible.

The blog is still up and running: .
www.38-avg.blogspot.com

38 Tears of Joy
18.5 x 27.5 cm / June 21, 2007
Found black & white photographs, acrylic, found photo sleeve from a photo album