April Gertler
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photography
still
if only


collage
air
16 days in san francisco
the weather report
they are what they seem.


collaborations
me2u
g2g
gertler/maver/reiser





g2g
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The Polaroid Project started in August 2001, when Elise Gardella asked me to exchange polaroids by mail. Each new image was to be shot in response to the polaroid just received. We both took a polaroid, the first picture to reach the other became the first piece in the series. Over time "g2g" has taken on an unexpected dimension. This single image project is also a visual correspondence between two friends, who live on different continents.

With the location, time, and date written on the polaroid, a timeline was established chronicling our movements in various cities and countries. Moreover, certain photographs depict specific moments, events, or circumstances. A birth, the new boyfriend, another apartment or the pitch of an emotion have all been documented. Even in photographs of a street scene, still-life, portrait or abstract image, our lives are just under surface.

In this work the classic tradition of letter writing is transformed into a pictorial dialogue. At far distances from one another we speak to each other in polaroids.
© gardella / gertler